Product Management Leader

Building products that transform how people connect with technology

15+ years of experience as a technical product leader passionate about building APIs, automations, AI, and platforms at scale. I enjoy growing teams, optimizing workflows, and delivering products that make an impact on people's lives.

Joel Cloralt - Product Management Director

About Me

Beyond the product roadmaps and API specs

When I'm not building products, you'll find me behind a drum kit (badly) playing along to my favorite songs, kicking a soccer ball around, or exploring new countries with my family. I'm a dad who loves travel, photography, and tinkering with the latest gadgets. Having lived in 3 different countries, I'm always curious about new cultures and perspectives. Oh, and I'm completely fascinated by AI and its potential to change everything.

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Beats & Bytes

Drums are my main jam, but I also make noises with a piano, guitar, and bass. Music keeps me creative and balanced.

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Family Adventures

Being a dad is my favorite role. Love traveling the world and creating memories with my family.

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AI Enthusiast

Fascinated by artificial intelligence and always experimenting with the latest tech gadgets and tools. In fact, AI built this page!

Experience

Key roles that shaped my product leadership journey

Director of Product Management

Smartcar May 2023 - Present

Leading product management, product design, and data analytics for connected vehicle platform serving millions of vehicles across multiple regions.

Directing product strategy for API platform with 20,000+ developers
Defining and driving pricing and monetization strategies across multiple customer segments
Managing cross-functional teams across product, design, and analytics
Driving initiatives for connected vehicle data and insights leveraging AI

Group Product Manager

Netlify Mar 2020 - May 2023

Defined strategy, goals, objectives, and success metrics, resulting in new product offerings, M&A, and key partnerships. Built and led high-performing product teams.

Developed and managed a . team of Product Managers, Designers, and UX Researchers
Managed three product verticals with 2X+ year-over-year growth
Built relationships across teams resulting in more productive and efficient collaboration

Director of Product

Acorns Nov 2017 - Feb 2020

Defined strategy, metrics, pricing, positioning, and experience for Acorns Early investment account for kids. Successfully launched Acorns Later and grew rewards program business line.

Launched Acorns Later within 6 months of acquiring Vault, adding 10K+ new accounts daily
Grew Acorns Earn rewards program business line 2x month over month for 2 years
Drove P&L planning and strategy, growing from zero to hundreds of thousands of accounts

Product Manager

Vault Jun 2016 - Nov 2017

Defined product vision, roadmap, and experience that pivoted the business from B2B to B2C, successfully launching on multiple platforms and resulting in acquisition by Acorns.

Pivoted business model from B2B to B2C with successful multi-platform launch
Led product strategy that resulted in acquisition by major fintech company
Built retirement planning platform for small businesses and individuals

Founder

OpenLatte Nov 2015 - Jul 2016

Founded startup while living abroad in Tokyo, Japan. Built iOS app for learning Japanese language, combining cultural immersion with product development experience.

Developed iOS app for Hiragana and Katakana syllabary memorization
Gained international experience and cultural perspective in product development
Self-taught Swift development while learning Japanese language

Product Manager - Localization

Dropbox Jun 2015 - Nov 2015

Launched blog platforms for international markets in 17 languages with increased conversions. Deployed framework for international teams to run web experiments 2x faster.

Increased international market conversions through localized blog platforms
Built experimentation framework enabling 2x faster international web testing
Supported global expansion across 17 language markets

Software Development Engineer

Microsoft Mar 2012 - Apr 2015

Developed and launched embeddable Yammer Share Button for developers, increasing network posts and user engagement by 5x. Led localization efforts for Yammer and Office consumer sites.

Built Yammer Share Button reaching millions of users monthly
Increased network posts and user engagement by 5x
Led localization for Microsoft Office consumer marketing sites in 30+ languages

Let's Connect

I'm always interested in discussing product strategy, leadership opportunities, or innovative projects. Feel free to reach out!

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Location Portland, OR - USA